The free review
Six questions. Six fixes.
01 / 06
Does this look like one business?
The mark on the sign, the mark on the van and the mark on the site should be the same mark.
Judged before it is read
Three versions of a logo reads as careless, and careless is the one thing a stranger can judge instantly.
02 / 06
Does it hold up on a phone?
Most people will open it one-handed, outdoors, on a bad connection.
Where they leave
A slow or broken phone layout loses the visit before anything you wrote gets read.
03 / 06
Can I tell what you do, and what to do next?
What the first screen says, and whether there is one obvious action after it.
The commonest fault
A visitor who has to work out what you sell will not do the work. They go back to the results page.
04 / 06
Do you appear when somebody searches for this?
What the site tells Google it is, and whether the pages are structured to be found at all.
Invisible is a choice
If you are not in the results for what you sell, that demand goes to whoever is.
05 / 06
Is your Google profile right?
Hours, categories, the phone number, and whether the reviews are being answered.
The call before the site
Most local searches never reach a website. A wrong number or stale hours ends it there.
06 / 06
If you are paying for clicks, where do they land?
Only checked if you are running ads. Whether spend is tracked, and what the click actually arrives at.
Money with no receipt
Paying for visits to a page that cannot convert them is the most expensive fault on this list.