Roofing is the one trade where the person who sells you the job almost never touches it. We built the company the other way round, and it’s the only thing on this website we’d ask you to check.
Demo photography
At most roofing companies, three different people touch your job — and none of them have met each other.
The usual way
A salesperson on commission measures your roof from the driveway.
A subcontracted crew, hired that week and paid by the square, does the install.
A different phone number answers when something leaks in year four.
Ridgeline
Danny walks your roof and writes the estimate.
Danny’s crew tears it off and nails it on — the same people, every job.
Danny answers in year nine. Same number as year one.
How we’re built.
Everyone on your roof is a Ridgeline employee — on our payroll, under our workers’ comp, in our trucks, on our ladders. We run two crews, and the foreman who walked your roof and wrote the estimate is the foreman who runs the install. He is not in a sales meeting that morning. He’s on your deck at 8:30 with a flashlight.
That has a cost, and you should know what it is: in a busy June we turn work down. We’ll give you the first date we can actually hold rather than say yes today and hand you to a crew we met on Monday. If the date doesn’t work for you, we’ll say so and you can call someone else with no hard feelings.
Subcontracting isn’t a crime. Plenty of good roofs get put on by sub crews. It’s just the reason nobody at the company that sold you the roof knows what’s under the shingles — and the reason the warranty call in year four goes to a phone number that has to look you up.
The one rule with no exceptions.
Above the first storey, everyone is tied off. Ropes go up before the tools do, and the crew lead checks every harness in the driveway. A steep roof in a Front Range wind is not a place for a shortcut, and a homeowner should never have to wonder what happens to their job if someone gets hurt on it. On our jobs the answer is short: they’re our employee, they’re covered, and it’s our problem, not yours.
Ask any roofer these three things
Who’s coming out to measure, and will they be on the install?Are the installers your employees or a sub crew?Who answers the phone in year nine? Every company has an honest answer. The good ones don’t mind the questions.
Wes, tied off before the first rung. Demo photographyMeasured on the roof, not from the driveway.
The people
You’ll meet them on measure day.
The same faces at 6:45 on install morning and at the walk-through. Demo personas — replace with the client’s real crew, with their consent
Danny OrtegaOwner · foreman
On roofs since 1999. Started Ridgeline the next spring with one truck. Writes every estimate himself and runs Crew One.
Wes HalvorsenCrew lead · ropes & tear-off
With us since 2012. Runs Crew Two, the deck walk, and the safety check in the driveway every morning.
MO
Marisol OrtegaOffice · claims desk
The voice on the phone. Schedules the estimate, keeps the photos, and is the one who calls your adjuster back.
TR
Tomás ReyesInstaller · since 2016
Flashing and chimneys. If there’s a wall to step-flash on your roof, it’s his.
KB
Kenny BaptisteInstaller · gutters
Runs the seamless gutter machine and the downspout routing. Has opinions about where your water should go.
The rest of the crew
And six moreInstallers · both crews
Named on the estimate, introduced in your driveway. We hire slowly and we don’t hire for a season.
A note from Danny
I subbed for a big outfit my first season, in 1999. The salesman who sold each roof never saw it. We got a fax with a square count, a color and an address; half the time the count was wrong, and the homeowner’s first meeting with anyone who’d actually be on their roof was us, at a quarter to seven in the morning.
I started Ridgeline the next spring with one truck and one rule: whoever writes the estimate runs the install. It’s slower. It means I turn down work in June instead of handing it to a crew I met on Monday. It’s still the rule, and it’s the only thing on this website I’d ask you to check. Call the number. Ask who’s coming out. Then see who shows up with the crew.
Danny OrtegaOwner · Ridgeline Roofing Co. · demo persona
Ask who’s coming out.
Call and Marisol will tell you. It’ll be Danny or Wes, and it’ll be the same person running your install.
